Cord was formed to establish a linking force that bridges the gap between the past and the present. Co-founded by Pranav Guglani and Neha Singh, the brand rooted in 2015 with an ideology to depict stories with skilled Indian artisans and their craftsmanship along with the beauty of authenticity, and the charm of nostalgia.

The need to focus more on quality than quantity led our creative process to be defined by durability, comfort, and functionality with hints of details inspired by vintage fashion.